Case study · Performance marketing · 2025
GoMobile
GoMobile goes AI-native, without the AI-high.
A 250-person marketing agency rolled out AI across Media Buying, Analytics, Operations, and Engineering — in three weeks, with one plugin marketplace.
At a glance
- 250Headcount
- 3 weeksEngagement
- 9Pioneers
- 3Demos
- 1Marketplace
The brief
AI rollout across a 250-person agency, without breaking what works.
Cohort
- C-level executives2
- Heads of Department5
- AI pioneers9
Drawn from Media Buying, Analytics, Operations, and Engineering — the four functions where AI compounds fastest.
What the pioneers shipped
Production bots and dashboards, built by the teams that use them.
Morning campaign-check
From hours of manual triage to a single agent pass before stand-up.
Fraud-signal investigation
Faster turnaround on “why did CPA jump?” before it became a fire.
AppsFlyer ↔ ad-platform reconciliation
Manual SQL replaced by reusable agents that cross-check the cabinets.
Weekly client reporting
Buyers and account leads stopped rebuilding the same deck five days a row.
Pilot coordination
Asana hygiene, status updates, blocker tracking — instrumented by the cohort, not added on top.
“Production bots and dashboards, built by the teams that would actually use them.”
Approach
Three weeks. Four moves. One marketplace.
Discover
Mapped the operating model with C-level, Heads of Department, and the pioneer cohort across Media Buying, Analytics, Operations, and Engineering.
Pilot
Three weeks on Claude Team. Each pioneer picked one workflow that already hurt — not one that looked impressive.
Demo
Three Friday demos forced honest pressure-testing. Anything not defensible by then was cut, not parked.
Marketplace
Reusable skills shipped to a corporate plugin marketplace. One-click install for the rest of the company.
Impact · Year one
Outcomes leadership signed off on.
Annual savings
€600K
Across the engagement's first twelve months.
FTE optimized
6
Full-time equivalents freed for higher-leverage work.
Business satisfaction
9.2 / 10
Post-engagement leadership review.
Why it didn't go off the rails
Constraints, not slogans.
No team-wide license blast
Access expanded as wins were proved, not before. Saves spend; keeps focus on outcomes, not seats.
No shiny-object chasing
Three demos forced everyone to ship something defensible by Friday.
No “let's AI everything” theatre
Pioneers picked workflows that already hurt — not workflows that looked impressive on a slide.
No wins trapped in one chat
Plugin marketplace turned individual experiments into shared, reusable skills.
Where to start
Book an org assessment.
Ninety minutes, no slides.
We'll spend an hour with your leadership team mapping where AI creates the most leverage in your operation — and what an overlay would look like in practice.