Case study · Performance media · 2025
TraffixMedia
iGaming media buyer goes AI-native, no shiny-object spend.
An 80-person performance agency specialising in iGaming verticals embedded AI across campaign ops, creative production, and reporting — same compliance gates, faster cadence.
At a glance
- 80Headcount
- 3 weeksEngagement
- 8Pioneers
- 12Client brands
- −85%Daily-check time
The brief
AI inside performance ops, without breaking attribution.
Cohort
- C-level (CEO, MD)2
- Heads of Department4
- AI pioneers8
Drawn from Buying, Creative, Analytics, and Ops — the four functions where iGaming media agencies quietly bleed hours.
What the pioneers shipped
Five workflows that buyers actually use daily.
Morning campaign-check
From hours of manual triage to a single agent pass before stand-up — across 12 client brands.
Creative variant generator
Drafts ad variants within brand guardrails. Every output runs through compliance scan before going live.
Ad-platform reconciliation
Cross-checks AppsFlyer events with Meta/Google/TikTok cabinets — manual SQL replaced.
Client briefing automation
Daily client decks drafted from raw data; account leads add narrative and sign off.
Vertical-specific compliance scan
Auto-checks creatives against UKGC / MGA / ROFR ad rules before launch.
“Same compliance gates — same attribution methodology — daily check from hours to minutes.”
Approach
Three weeks. Compliance-aware from day one.
Discover
Mapped buying ops, creative pipeline, attribution stack, and the per-jurisdiction compliance gates that already worked.
Build
Pioneers built first cuts. Compliance officer reviewed every creative-touching prompt before staging.
Validate
Three demos with account leads, compliance, and clients. Anything that broke attribution methodology was redesigned.
Compound
Skills shipped to plugin marketplace. Wins from one client team install across the others one click at a time.
Impact · Year one
Outcomes leadership signed off on.
Annual savings
€420K
Across the engagement's first twelve months.
FTE optimized
5
Full-time equivalents freed for higher-leverage work.
Business satisfaction
9.6 / 10
Post-engagement leadership review.
Why it didn't go off the rails
No automated client comms. No silent compliance bypass.
Brand-voice review on every creative
Agent drafts. Account lead reviews. Nothing reaches a client without human sign-off.
No automated client communication
Briefings, reports, alerts — drafted by agent, sent by a human.
Compliance scan before launch
RG/regulatory checks per market. Failure blocks launch — not warns.
Attribution methodology unchanged
AI assists analytics; the methodology that signed each client contract still owns the numbers.
Where to start
Book an org assessment.
Ninety minutes, no slides.
We'll spend an hour with your leadership team mapping where AI creates the most leverage in your operation — and what an overlay would look like in practice.